Online review sites continue to be an important part of a medical practices marketing strategy. With 71% of patients stating they use online reviews to find a new provider, having great online reviews about the medical practice or physician is critical. What are the most important and popular online review sites for healthcare?
According to a 2020 survey, patients use the following online review sites the most:
What does this mean for you and your medical practice?
Why Google? – Just like many other non-healthcare businesses, Google is incredibly important for a medical practice or physician. If you don’t have a Google My Business account, you can’t collect feedback from patients. More importantly however, without a Google My Business listing (Google Reviews page), your practice will not show up prominetely on the internet. Want to learn more about Google My Business for your medical practice? Read this.
At Reputation Health, we see Healthgrades, RateMD’s and Vitals as important physician review sites. As a physician having a Healthgrades page is important and most likely even if you haven’t signed up for one, you will have a page. RateMD’s of surged past Vitals as an important site for physician reviews. Be sure to claim your profile on all of these sites, add photos and pertinent information if you are looking to grow your practice and improve your online reputation./
We see Yelp! as less and less important for medical practices and physicians but it is still used by patients so don’t overlook your Yelp! presence.
Need to improve your online reviews or want to ask us questions? We can help. We have tools that can integrate with many of the top practice management solutions to automate the review request process. Contact us now for a free consultation.