According to a report completed by softwareadvice.com, here are some key findings regarding how patients use online reviews from 2013.
Key Findings:
- Healthgrades is the most popular online review site and Yelp is the most trusted
- Patients are most likely to use online reviews as a first step in finding a new doctor in their area
- Patients using online reviews are primarily seeking information related to the accuracy of diagnoses, physicians’ years of experience and wait times.
Healthgrades Is Most Popular; Yelp Is Most Trusted
Where are patients turning to find reviews of doctors online? Healthgrades is the most commonly-used site, with 43 percent of review users turning there first. Yelp is second most popular, with 34 percent of users listing it as their first choice.
Yet, when asked which online reviews site they find most trustworthy, more patients chose Yelp than Healthgrades. 44 percent of patients selected Yelp as most trustworthy, compared to 31 percent for Healthgrades.
This information clearly shows that you should ensure your profile is up to date on Healthgrades and Yelp. This is especially true in the under 35 age group.
Secondly it would be very wise to be monitoring all review sites on a daily basis for new reviews good or bad.
Source of article: www.softwareadvice.com